Background
Muse Media UW is the University of Washington style magazine.
Read on at musemediauw.com, Instagram @muse_uw.
Role
As Executive Director, I ideated the theme and article pitches, implemented strategic project management, and directing social media and marketing campaigns.
Skills
Creative direction and production, project management, editorial journalism, graphic design.
Muse Issue 06: Taste
Memorylanepark is an up-and-coming clothing brand founded and based in Seattle. I interviewed Jeon Lipa, the head designer and creative director of the brand, and wrote a piece on this conversation. The article highlights Seattle’s blossoming, and often underrated, creative community.
As creative director for the photoshoot to accompany my article, I worked closely with Lipa and his photographer, Emily Un on strategizing media for this piece. I developed a concept deck which features creative references, styling, and a shot list. I was on sight for the photoshoot to block and call shots.
Brand Profile and Media
A Minute with Muse is a series of short, street interviews highlighting the students of the UW fashion community. The series spotlights everyday campus style with a variety of installments, including: With Muse Staff, Across Majors, and Couples Edition.
More installments of this series can be viewed here.
A Minute with Muse